- Mass Customise!
- Get rid of Inventory
- Love your Suppliers...
- ... But Love Your Employees Even More
- Be Direct!
- You Are Your Customers
- Never Stop Improving
- Think and Act Global
- Stay True to Your Talents
- Manage Hypergrowth
Rebecca Saunders provided an informative analysis on the success of Dell by quoting articles from various business analysts. She also added a summary of the pointers of success at the end of each chapter, which makes it easy for future reference.
Overall Rating: 8/10
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